DMI-LCF Fastener Group announced the promotion of Kris Rose to Vice President of Sales. In this new executive role, Rose will oversee the groups post frame, retail, and pre-engineered sales strategy. Kris will Direct market expansion initiatives and spearheading programs designed to deliver exceptional value and support to partner-customers.
Rose previously served as the National Sales Manager for LCF, where he established a proven track record of driving new revenue streams, cultivating strategic client relationships, and optimizing sales operations. Under his leadership, the national sales team experienced robust growth through a combination of aggressive market penetration, targeted account management, and a relentless commitment to high-touch customer service.
“Kris has been an instrumental force within our organization, consistently demonstrating visionary leadership and a deep understanding of the fastener industry,” said Eric Velliquette Group President of DMI-LCF Fastener Group. “His ability to align commercial strategy with a superior customer experience has set a benchmark for our team. As we enter our next phase of growth, we are confident that Kris’ strategic insight and passion for operational excellence will further solidify our market leadership.”
In his new capacity as Vice President of Sales, Rose will focus on scaling DMI-LCF’s sales infrastructure, expanding into emerging markets, and embedding high levels of customer service into every touchpoint of the buyer journey. His forward-thinking approach emphasizes collaborative partnerships with clients, ensuring that DMI-LCF continues to meet and exceed evolving industry demands with alternative solutions and unparalleled responsiveness.
“I am honored and excited to take on this expanded role at such a dynamic time for DMI-LCF Fastener Group,” said Kris Rose. “Our success has always been rooted in the trust our customers place in our products and our people. I look forward to working alongside our talented sales organization to unlock new growth opportunities while continuing to raise the bar for customer service and satisfaction. I am excited to unite our sales teams and our customers under the DMI-LCF Fastener Group. One Team-First Team”!
For more information, visit www.directmetalsinc.com.
