DMI-LCF Fastener Group announced the promotion of Andy Crouch to National Distribution and Wholesale Director. Operating from the DMI Direct Metals location in Fort Myers, Florida, Crouch will take the helm of all national distribution sales, driving dynamic new strategies and expanding wholesale programs across the organization.
Known for his vibrant energy, strategic mindset, and deep industry expertise, Crouch has been a vital asset to the DMI team in Fort Myers. In his new role, he will bring his passion and customer-first philosophy to a national scale—orchestrating comprehensive sales initiatives, empowering distribution partners, and crafting innovative national programs designed to fuel mutual growth and success.
“We are exceptionally excited to see Andy step into this national leadership role,” said Eric Velliquette, President of DMI-LCF Fastener Group. “Andy brings an infectious, upbeat energy and an extraordinary dedication to our customers and operations. His proven ability to build strong partnerships and drive market success makes him the ideal leader to expand our national distribution and wholesale footprint.”
As National Distribution and Wholesale Director, Crouch will focus on strengthening collaboration across DMI-LCF Fastener Group nationwide network, streamlining supply channels, and rolling out forward-thinking programs that deliver unmatched value to wholesale customers. His forward-looking approach aims to scale operations smoothly while maintaining the personalized, reliable service that customers have come to expect from DMI.
“I am incredibly energized and honored to step into this new role,” said Andy Crouch. “Our DMI-LCF Fastener Group Salesforce team has always shared a relentless commitment to excellence and teamwork, and I am thrilled to bring that same spirit to our national distribution and wholesale operations. I look forward to working closely with our incredible partners and team members nationwide to unlock new opportunities and build an even brighter future together.”
For more information, visit www.directmetalsinc.com.






